Photographer and Social media creator

As an employee of our company, you will collaborate with each department to create and deploy disruptive products. Come work at a growing company that offers great benefits with opportunities to moving forward and learn alongside accomplished leaders. We're seeking an experienced and outstanding member of staff. 

This position is both creative and rigorous by nature you need to think outside the box. We expect the candidate to be proactive and have a "get it done" spirit. To be successful, you will have solid solving problem skills.

Job Title: Photographer and Social Media Creator

Location: Coffee Selection Roastery

Job Type: Full-Time

Salary: Competitive, Based on Experience

Reports To: Operation Manager

About Coffee Selection Roastery

Coffee Selection Roastery is a premium coffee roastery committed to sourcing the finest beans from around the world and creating exceptional coffee experiences. We are passionate about quality, sustainability, and the art of roasting. Our mission is to provide our customers with not just coffee, but a journey—through our carefully crafted blends, direct relationships with farmers, and our local community engagement. We are looking to add a creative and driven Photographer and Social Media Creator to our growing team to help tell our story visually and engage our audience across various platforms.

Job Summary

As the Photographer and Social Media Creator, you will be responsible for producing high-quality visual content to showcase our products, roastery environment, and brand ethos. You will develop, implement, and manage content strategies across our social media platforms, ensuring consistency in messaging and brand identity. This role requires someone with both a creative eye for photography and the ability to craft compelling, engaging social media posts that resonate with our audience.

Key Responsibilities

Photography & Visual Content Creation

• Product Photography: Capture high-quality images of our coffee beans, blends, packaging, and brewing equipment, ensuring the final images align with our brand's visual style and messaging.
• Lifestyle Photography: Create engaging lifestyle photos that showcase our coffee being enjoyed by customers in various settings (e.g., cafes, at home, office).
• Behind-the-Scenes: Document the roastery process, from sourcing beans to roasting, packaging, and customer interactions. Capture the culture and passion that define Coffee Selection Roastery.
• Event Photography: Attend and photograph company events, community activities, pop-ups, or special coffee-related events that Coffee Selection Roastery participates in or hosts.
• Editing & Post-Production: Edit and retouch images to ensure they meet the quality standards for social media, website, and marketing materials.
• Photo Library Management: Organize and maintain a comprehensive photo library for easy access and future use across various channels.

Social Media Strategy & Content Creation

• Content Calendar Management: Develop, implement, and manage a content calendar for social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) that aligns with our overall marketing strategy.
• Platform-Specific Content: Create platform-specific content that engages our audience, including static images, stories, reels, videos, and live streaming.
• Engagement: Actively engage with followers by responding to comments, messages, and inquiries, as well as initiating conversations that foster a sense of community.
• Brand Consistency: Ensure that all social media content reflects the Coffee Selection Roastery brand identity—highlighting our mission, quality, sustainability, and love for coffee.
• Hashtag Strategy & SEO: Develop and optimize hashtag strategies, keyword usage, and tagging practices to increase visibility, engagement, and discoverability of content.

Content Analytics & Reporting

• Track Metrics: Monitor the performance of social media posts, stories, and ads, analyzing key metrics such as reach, engagement, and conversions to understand what content resonates best with the audience.
• Reporting: Create monthly reports for the marketing team, summarizing key insights, content performance, and recommendations for future strategies.
• A/B Testing: Run A/B tests on different content formats and themes to continually optimize engagement rates and conversions.

Collaboration & Brand Advocacy

• Collaborate with the Marketing Team: Work closely with the marketing manager and other team members to develop integrated campaigns that include photography and social media.
• Influencer Collaborations: Coordinate with influencers, bloggers, and brand advocates for collaborative content, product reviews, and partnerships to expand our brand reach.
• Stay on Trend: Keep up-to-date with the latest trends in photography, social media, and coffee culture, ensuring Coffee Selection Roastery remains relevant and innovative.
• Promotions & Campaigns: Assist in creating and executing campaigns that promote special offers, new products, seasonal releases, and company milestones.

Required Qualifications & Skills

• Photography Expertise: Proficiency in digital photography, including experience with DSLR cameras and professional editing software (Adobe Lightroom, Photoshop, etc.). A strong portfolio demonstrating your photography skills is required.
• Social Media Savvy: In-depth knowledge of all major social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and how to optimize content for each. Proven ability to grow and engage an audience.
• Creative Vision: Strong visual aesthetic and attention to detail in both photography and content creation. Ability to tell compelling stories through images and text.
• Editing & Design Skills: Proficient in editing software, with the ability to create polished, professional-looking content that aligns with brand guidelines.
• Content Creation & Copywriting: Ability to write concise, engaging, and on-brand captions, headlines, and calls-to-action for social media posts, stories, and ads.
• Analytical Skills: Strong understanding of social media metrics and analytics tools (e.g., Instagram Insights, Facebook Analytics, Google Analytics, etc.) to assess content performance and optimize strategy.
• Time Management: Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Photography Equipment Knowledge: Familiarity with camera equipment, lighting, and set-up techniques, as well as any relevant accessories like tripods, diffusers, and reflectors.

Preferred Qualifications

• Experience in Coffee Industry: Previous experience working within the coffee or food and beverage industry is a plus. A passion for coffee and knowledge of brewing methods would be advantageous.
• Videography Skills: Basic video production and editing skills to create high-quality video content for social media and marketing purposes.
• Graphic Design: Proficiency in design software such as Canva or Adobe Creative Suite for creating simple graphics, banners, or other promotional materials.

Personal Attributes

• Passion for Coffee: A love for coffee and an understanding of coffee culture is a key element of the role. Your passion will shine through in your work and content creation.
• Creativity & Innovation: A keen eye for creative expression and the ability to come up with fresh, innovative ideas for photography and social media content.
• Proactive & Self-Motivated: Ability to work independently, take initiative, and be self-driven in managing photography shoots and social media content.
• Team-Oriented: Enjoys collaboration with a passionate, dynamic team. Willing to contribute to brainstorming sessions and offer creative input.

Work Environment & Benefits

• Work Environment: Coffee Selection Roastery is a fast-paced, creative, and collaborative workplace. You will be working alongside a passionate team of coffee enthusiasts who are eager to share their love for coffee and community.
• Benefits:
  • Competitive salary based on experience
  • Health benefits
• • Flexible working hours